Logo
Get Started
Denis Goncharenko

Denis Goncharenko

Managing Editor & Lead Researcher, Consumer Banking Data

Editorial Policy: no secondary statistics. Every claim is linked to an official source and dated — datasets and methods are open for review.

Bio

Denis Goncharenko oversees Bromoney's editorial and research work on U.S. personal finance. He builds data studies from primary federal sources — FDIC Summary of Deposits, the NY Fed Household Debt and Credit Report, Federal Reserve G.19, the Survey of Consumer Finances, HMDA, and CFPB complaint data — and translates federal and state lending rules, APR mechanics, and credit scoring into guides consumers can act on. His current study compares FDIC office records for June 2020 and June 2025 across all 50 states and D.C. Every Bromoney study is published with its dataset, an executed notebook, a methods note, and a claim-level evidence ledger, so any figure can be traced back to its source. Denis reviews financial claims across the site and can provide state-, metro-, or county-level breakdowns to journalists and researchers on request. Published studies: Bank Branch Closures by State (Aug 2026)

Same blogs

By Denis GoncharenkoPersonal Finance

Why Percentage Budgets Break When Your Income Swings

Percentage budgets assume the number is the same every month - freelance and gig income never is. The mechanism that breaks the math, why averaging hides the problem until it doesn't, and how to budget from your lowest month instead of your average one.

1918 min read
By Denis GoncharenkoPersonal Finance

How to Set Up a Zero-Based Budget in Excel or Google Sheets

A build, not just an explainer: the three-tab spreadsheet layout, the exact SUMIF and zero-check formulas for Excel or Google Sheets, the YNAB equivalent, and the month-end reset - so the leftover reads zero every month, not just the first one.

114 min read
By Denis GoncharenkoLoan Planning

What a Family of Four Actually Spends on $75,000 a Year

USDA grocery plans, Census income data, and BLS spending categories for a real family of four - with every derived number labeled as ours, not the government's, so you can check your own budget against the actual math instead of a guess.

2214 min read
By Denis GoncharenkoPersonal Finance

The History of the 50/30/20 Rule: Where It Came From and Why It Stuck

The 50/30/20 rule has a precise origin: a 2005 book, two co-authors, and decades of bankruptcy research compressed into three numbers. Here's where it came from, what the data behind it actually says, and why the percentages are under pressure in 2026.

3414 min read
By Denis GoncharenkoPersonal Loans

The 50/30/20 Rule vs. Zero-Based Budgeting: Which Actually Works for Your Family?

58% of U.S. households live paycheck to paycheck – not because they don't budget, but because they picked the wrong system. This guide breaks down the 50/30/20 rule and zero-based budgeting side by side, with real dollar examples for a family of four, so you can choose the method that actually fits your income and goals.

1714 min read
By Denis Goncharenko

Budgeting as a Couple When You Live Together: A Conflict-Free Guide

Living together means merging two financial lives – different habits, different priorities, and different definitions of 'too expensive.' This guide walks you through every stage of couples budgeting: the first honest money conversation, choosing a model that fits your income split, splitting expenses fairly, picking the right tools, and building shared goals you'll actually hit.

2014 min read
By Denis Goncharenko

How to Allocate Budget Categories for a Family Making $40,000–$60,000 a Year

A family earning $40,000–$60,000 a year sits well below the $83,730 U.S. median household income – but a structured budget makes financial stability achievable. This guide breaks down every major spending category by percentage and dollar amount, with sample monthly templates for three income levels and a prioritized savings and debt-payoff sequence built for 2026 tax parameters.

1718 min read
By Denis Goncharenko

Psychology of Cash: Why Physical Money Feels 'Real'

Every time you hand over a $20 bill, your brain fires a faint signal of discomfort that never triggers when you tap your phone. That friction is disappearing – and it's costing you more than you think. Here's what the neuroscience actually says.

1013 min read
By Denis GoncharenkoPersonal Finance

What Elder Care Costs in the U.S. - by Care Type

National 2025 medians for assisted living, nursing homes, in-home aides and adult day care, why Medicare will not cover long-term care, the real odds a parent will need it, and how to build the cost into a family budget - every figure sourced and dated.

17 min read
By Denis GoncharenkoFinancial Research Center

Bank Branch Closures by State: Where Access Shrunk Most – and What to Do

FDIC office records fell 10.4% between June 2020 and June 2025, and every state and Washington, DC, ended lower. See the state ranking, what a statewide count cannot show, the federal notice rules, and a six-step checklist for customers whose branch is closing.

111 min read
By Denis GoncharenkoPersonal Finance

What Childcare Costs - and How to Cover It on a Tight Budget

Federal childcare price data by care type, age, and state, why the 7% affordability cap ended in July 2026, and the four-step math to turn national ranges into your own share of income - plus what the child care tax credit and dependent care FSA are worth in 2025-2026.

07 min read