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Denis Goncharenko

Denis Goncharenko

Head of Content

Editorial Policy: no secondary statistics. Every claim is linked to an official source and dated — datasets and methods are open for review.

Bio

Denis Goncharenko oversees Bromoney's editorial and research work on U.S. personal finance. He builds data studies from primary federal sources — FDIC Summary of Deposits, the NY Fed Household Debt and Credit Report, Federal Reserve G.19, the Survey of Consumer Finances, HMDA, and CFPB complaint data — and translates federal and state lending rules, APR mechanics, and credit scoring into guides consumers can act on. His current study compares FDIC office records for June 2020 and June 2025 across all 50 states and D.C. Every Bromoney study is published with its dataset, an executed notebook, a methods note, and a claim-level evidence ledger, so any figure can be traced back to its source. Denis reviews financial claims across the site and can provide state-, metro-, or county-level breakdowns to journalists and researchers on request. Published studies: Bank Branch Closures by State (Aug 2026)

Same blogs

What Average Household Expenses Show About Price Pressure - and What They Can't
By Denis GoncharenkoFinancial Research Center

What Average Household Expenses Show About Price Pressure - and What They Can't

The average US consumer unit spent $78,535 in 2024 - about $6,545 a month. This page sets that spending record against the price indexes for the same two years, category by category, using our own CE-CPI crosswalk, and states plainly what the figures cannot show.

019 min read
Why Car Insurance Went Up and What Actually Moves the Premium
By Denis GoncharenkoFinancial Research Center

Why Car Insurance Went Up and What Actually Moves the Premium

Car insurance spending rose 12.3 percent in 2024, one of only two costs BLS called statistically significant. NAIC's 2023 state averages, why rates are falling even as the level sits 49.9 percent above 2019, what actually drives claims costs, and which levers on your policy are worth checking.

712 min read
Stop Blaming the Latte: Impulse Buying Isn't the Whole Budget Story
By Denis GoncharenkoFinancial Research Center

Stop Blaming the Latte: Impulse Buying Isn't the Whole Budget Story

BLS data shows apparel and entertainment spending barely moved in 2024, while car insurance, housing and groceries rose - some by double digits. Why the numbers behind the top impulse-buying articles don't hold up, and a review method that starts with the bills, not the coffee.

1214 min read
Cost of Living by State: Prices, Rent and Wages
By Denis GoncharenkoFinancial Research Center

Cost of Living by State: Prices, Rent and Wages

A 51-row table built from U.S. federal series (BEA, Census, HUD, EIA, DOL), not the private volunteer survey most rankings use. Housing costs vary six times more than goods across states, cheap states aren't always affordable, and minimum wage sits below a modelled living wage everywhere checked.

58 min read
Saving Money on Groceries Is Not a Test of Willpower
By Denis GoncharenkoFamily Budgeting

Saving Money on Groceries Is Not a Test of Willpower

Federal data shows six grocery categories moving at different rates, not one bill rising evenly. Why the national CPI, the CES spending survey, and USDA's own forecast are each the wrong number to budget against - and how to build your own monthly figure from 8 to 12 weeks of receipts instead.

717 min read
Free Family Budget Template for Excel and Google Sheets
By Denis GoncharenkoFamily Budgeting

Free Family Budget Template for Excel and Google Sheets

A free household budget spreadsheet for families of three to five, with categories pre-filled and a separate tab that spreads yearly bills like insurance and registration across all twelve months. No email, no sign-up, works in Excel and Google Sheets.

386 min read
Bank Branch Closures by State: Where Access Shrunk Most – and What to Do
By Denis GoncharenkoFinancial Research Center

Bank Branch Closures by State: Where Access Shrunk Most – and What to Do

FDIC office records fell 10.4% between June 2020 and June 2025, and every state and Washington, DC, ended lower. See the state ranking, what a statewide count cannot show, the federal notice rules, and a six-step checklist for customers whose branch is closing.

1311 min read
New parents reviewing household budget changes after having a baby
By Denis GoncharenkoFamily Budgeting

What a Baby Actually Costs in the First Year

No federal source publishes a first-year cost for a baby. This page replaces an unverified $15,000-$25,000 estimate with what the USDA, the IRS, the Labor Department, and the Census Bureau actually publish, plus the real math on FMLA's unpaid weeks and the Child Tax Credit's cash payout.

87 min read
What Elder Care Costs in the U.S. - by Care Type
By Denis GoncharenkoFamily Budgeting

What Elder Care Costs in the U.S. - by Care Type

National 2025 medians for assisted living, nursing homes, in-home aides and adult day care, why Medicare will not cover long-term care, the real odds a parent will need it, and how to build the cost into a family budget - every figure sourced and dated.

47 min read
Parent reviewing a childcare budget while a child plays nearby, with money and planning elements in a fintech collage style
By Denis GoncharenkoFamily Budgeting

What Childcare Costs – and How to Cover It on a Tight Budget

Federal childcare price data by care type, age, and state, why the 7% affordability cap ended in July 2026, and the four-step math to turn national ranges into your own share of income - plus what the child care tax credit and dependent care FSA are worth in 2025-2026.

37 min read
Budgeting as a Couple When One of You Earns Less
By Denis GoncharenkoPersonal Finance

Budgeting as a Couple When One of You Earns Less

Two incomes, one household: the math behind equal versus proportional bill splits, a worked example showing where resentment actually comes from, an equal personal-spending allowance for both partners, and the three situations where splitting by income is the wrong tool.

2918 min read
A hand holding folded $20 bills on a wooden table with a smartphone and credit card blurred in the background, illustrating the contrast between physical and digital money
By Denis GoncharenkoFamily Budgeting

Psychology of Cash: Why Physical Money Feels 'Real'

Every time you hand over a $20 bill, your brain fires a faint signal of discomfort that never triggers when you tap your phone. That friction is disappearing – and it's costing you more than you think. Here's what the neuroscience actually says.

4613 min read
Five labeled kraft paper envelopes for rent, food, transport, family, and emergency fund with U.S. dollar bills on a wooden kitchen table next to a handwritten budget notebook
By Denis GoncharenkoFamily Budgeting

Budgeting in Cash When You Have No Bank Account or Credit File

A manual budgeting system for households with no bank account, no SSN, and no credit file: counting cash income, funding envelopes in order of consequence, tracking spending without a bank statement, protecting cash at home, and planning money sent to family.

1214 min read
Family budget worksheet with labeled envelopes, calculator, and coffee cup on a kitchen table in a modest American home
By Denis GoncharenkoFamily Budgeting

How to Fit Debt Payments Into a Budget That's Already Tight

How much of your budget can actually go toward extra debt payments? A method for finding the real slack in a tight budget - fixed costs on the true income floor, an irregular-expense reserve, and about half the leftover - so the payment survives past month three instead of collapsing.

2818 min read
Side-by-side flat lay of labeled cash envelopes with U.S. dollar bills and a smartphone showing a digital envelope budgeting app interface
By Denis GoncharenkoFamily Budgeting

Envelope Budgeting Apps: What to Check Before You Pick One

Before picking an envelope budgeting app, check one thing first: does it block spending when a category empties, or only report it afterward? A checklist covering that question plus bank-connection safety, data deletion, shared access, and why price should be the last thing you compare.

1714 min read
Six labeled kraft paper envelopes with U.S. currency on a white marble surface – illustrating the cash envelope budgeting system
By Denis GoncharenkoFamily Budgeting

Cash Stuffing: What It Actually Does to Your Spending

Envelope budgeting and cash stuffing are the same cash-per-category system under different names. How to set your own limits, what to keep out of envelopes entirely, and the four situations - irregular income, mostly online spending, no safe storage, heavy autopay - where it fails.

3118 min read
Budgeting Apps vs Spreadsheets: When Each One Wins
By Denis GoncharenkoFamily Budgeting

Budgeting Apps vs Spreadsheets: When Each One Wins

A criteria table for choosing between a budgeting app and a spreadsheet - by account count, privacy preference, and income pattern - plus what to check before connecting a bank and how to test both on one real month before committing.

2214 min read
budgeting for couples living together
By Denis GoncharenkoFamily Budgeting

How to Talk About Money With Your Partner Without a Fight

A calm, step-by-step order for the money talk with your partner: what to disclose first, how to open it without sounding like an interrogation, and what to do when the answer surprises you.

3114 min read
Woman holding coffee and shopping bag surrounded by flying dollar bills and 50/30/20 budget pie chart fragments on black background
By Denis GoncharenkoFamily Budgeting

Why You Can't Save Money - Even When the Math Says You Can

Your budget balances on paper and unravels by week three - not from a lack of discipline, but because an all-restriction plan runs on willpower that quietly drains. What a personal-spending line actually does, how much slack a budget needs, and when the problem isn't psychology at all.

818 min read
On the left side of the diagonal, symbolizing chaotic One-Time expenses, a stylized glossy 3D rendering of an unexpected car repair wrench and a cracked tire
By Denis GoncharenkoFamily Budgeting

Sinking Funds: How to Budget for Costs That Aren't Monthly

A sinking fund turns one large annual bill into a small monthly transfer. How to size the contribution, which funds most households actually need, where the money should sit, and the four situations where a sinking fund is the wrong tool.

1018 min read
Notification Fatigue in Budget Trackers: How Automation Causes Budget Blindness
By Denis GoncharenkoFamily Budgeting

Notification Fatigue in Budget Trackers: How Automation Causes Budget Blindness

Budget trackers promise financial control – but their notification systems often deliver the opposite. This guide breaks down how alert overload creates budget blindness, what the neuroscience says about habituation, and how to rebuild genuine financial awareness without ditching automation entirely.

3418 min read
Should You Teach Kids to Budget – and When Do You Start?
By Denis GoncharenkoFamily Budgeting

Should You Teach Kids to Budget – and When Do You Start?

Financial habits form before age 7 – and 82% of adults wish they had learned to budget earlier. Here's a research-backed, age-by-age guide to teaching kids money skills that actually stick.

2514 min read
family smiling with money floating around
By Denis GoncharenkoFamily Budgeting

How to Build a Budget That Survives a Bad Month

The four-step order that makes a budget survive a bad month: net income, the fixed-cost floor, a method sized to fit it, and a buffer funded before anything optional - with short answers to what beginners get wrong at each step.

822 min read
Home office desk with a laptop showing a budget spreadsheet, a planner with handwritten numbers, and a glass jar labeled Reserve containing rolled bills – representing hybrid budgeting for seasonal income
By Denis GoncharenkoFamily Budgeting

How to Stop Living Paycheck to Paycheck on Uneven Income

Living paycheck to paycheck is a timing problem, not an income problem. How to size one base month, build a first buffer in stages, and keep it funded through seasonal swings - with a worked example at every step.

2214 min read
Person reviewing a detailed zero-based budget spreadsheet next to a simple 50/30/20 budget sheet at a home desk
By Denis GoncharenkoFamily Budgeting

Six Months After Switching Budget Methods: What Changes

A modeled six-month walkthrough, not a real household's story, of switching from percentage buckets to zero-based budgeting - what the first audit actually finds, where it breaks (twice), and the honest number it adds to savings once it settles.

1514 min read
A freelancer at a wooden desk organizing a budget worksheet divided into Tax Reserve, Needs, Savings, and Buffer columns, with a laptop showing income entries and two labeled envelopes marked Business and Personal
By Denis GoncharenkoFamily Budgeting

Why Percentage Budgets Break When Your Income Swings

Percentage budgets assume the number is the same every month - freelance and gig income never is. The mechanism that breaks the math, why averaging hides the problem until it doesn't, and how to budget from your lowest month instead of your average one.

1918 min read
How to Set Up a Zero-Based Budget in Excel or Google Sheets
By Denis GoncharenkoFamily Budgeting

How to Set Up a Zero-Based Budget in Excel or Google Sheets

A build, not just an explainer: the three-tab spreadsheet layout, the exact SUMIF and zero-check formulas for Excel or Google Sheets, the YNAB equivalent, and the month-end reset - so the leftover reads zero every month, not just the first one.

1814 min read
Young couple reviewing a family budget spreadsheet at a kitchen table with two children's drawings visible in the background
By Denis GoncharenkoFamily Budgeting

What a Family of Four Actually Spends on $75,000 a Year

USDA grocery plans, Census income data, and BLS spending categories for a real family of four - with every derived number labeled as ours, not the government's, so you can check your own budget against the actual math instead of a guess.

2214 min read
Timeline illustration showing the origin of the 50/30/20 budgeting rule from Elizabeth Warren's 2005 book to modern fintech apps
By Denis GoncharenkoFamily Budgeting

The History of the 50/30/20 Rule: Where It Came From and Why It Stuck

The 50/30/20 rule has a precise origin: a 2005 book, two co-authors, and decades of bankruptcy research compressed into three numbers. Here's where it came from, what the data behind it actually says, and why the percentages are under pressure in 2026.

2514 min read
The 50/30/20 Rule vs. Zero-Based Budgeting: Which Actually Works for Your Family?
By Denis GoncharenkoFamily Budgeting

The 50/30/20 Rule vs. Zero-Based Budgeting: Which Actually Works for Your Family?

58% of U.S. households live paycheck to paycheck – not because they don't budget, but because they picked the wrong system. This guide breaks down the 50/30/20 rule and zero-based budgeting side by side, with real dollar examples for a family of four, so you can choose the method that actually fits your income and goals.

2314 min read